For the 2024 Cannes Lions International Festival of Creativity, TikTok had the opportunity to reinforce its position as the leading platform for creativity and cultural connection. As Design Director, I led the creative strategy and execution for TikTok’s presence, shaping an immersive, design-forward experience that highlighted TikTok’s value as a hub for innovation and engagement. TikTok ignited the global stage at Cannes at the historic Carlton Hotel, redefining how brands, creators, and audiences intersect. By championing the spirit of cultural innovation and creative storytelling, TikTok’s presence inspired thousands to explore the limitless possibilities of the platform and drove revenue and awareness for our business facing ad and marketing products.
“There are a lot of digital brands that are trying to make a physical experience, and Cannes is such an important place to do it. You have one shot to make a first impression and you have to deliver for this audience.” - Craig Million Global President of Jack Morton
As the design director on this tentpole experiential project, my creative goal was to create a captivating, visually cohesive presence at Cannes Lions that would not only attract attendees but also differentiate itself in a highly competitive environment. We pushed the boundaries of what a brand experience can be, transforming space into story and interactions into impact. By positioning ourself as a dynamic force in cultural trends and creative storytelling with inspiring product anchored creative activations, TikTok sought to stand out amidst other major players and establish itself as the definitive platform for modern creativity. From our swag to our messaging and programming plan, the vision of TikTok as the new space for entertainment and commerce was at the center, and this required seamless coordination between design, marketing, and product teams to craft an experience that resonated with global marketers, agencies, and creators alike while building on the success we have had here in previous years. I worked with our talented team of in house designers to push our production partners Jack Morton to understand and execute around our brand ethos. To elevate TikTok’s presence, we hosted an unforgettable seaside celebration at the stunning L’Ecrin venue in partnership with Adobe as well for our afterparty. Guests danced the night away to electrifying sets by Tinashe, Mr. Eazi, and Inji, while indulging in a curated selection of food and cocktails after a long day at our Carlton HQ. In Cannes, where history and reinvention collide, we built a world that embodied Creative Bravery—bold, immersive, and alive. The visual identity pulsed with energy, mirroring the raw creativity that defines TikTok, a platform where culture is shaped in real-time. Through striking design, fearless storytelling, and a seamless journey through space, we didn’t just showcase ideas—we made them tangible. In the end, Cannes wasn’t just a stage; it was proof that creativity thrives when you push past the expected and dare to build something unforgettable.
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Cannes is a city where storytelling is etched into every street, where the past and present of cinema converge against the shimmering backdrop of the Mediterranean. Since the inaugural Cannes Film Festival in 1946, this small French Riviera town has transformed into the epicenter of global film culture, hosting the world’s most celebrated auteurs, actors, and visionaries. Somehow everything feels nostalgic here, its as if you could bling and be transported to 1968 to simpler times where the silver screen becomes a portal to entertainment, a legacy carried out by TikTok in fresh ways as we made plans to activate for the Lions.
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The Croisette—its palm-lined promenade—is more than a picturesque stretch of coastline; it’s a stage where cinematic history has unfolded, where legends have walked, and where deals that shaped the future of the industry were made in hushed conversations over café tables and terrace lounges. It is a place where the frame expands beyond the screen, where audiences become participants, and where stories no longer live in isolation but in dynamic conversation with the world. Its gilded halls have seen the birth of films that shift perspectives, push boundaries, and inspire generations.
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At the heart of it all stands The Carlton Hotel, an icon built byarchitects Charles Dalmas and Marcellin Mayère as an ode to grandeur and a symbol of Cannes’ enduring romance with the silver screen. Since 1911, its domed towers have presided over the city’s most glamorous moments—Grace Kelly met Prince Rainier here during the 1955 festival, and Alfred Hitchcock captured its timeless elegance in To Catch a Thief. Over the decades, it has played host to countless luminaries, serving as both a sanctuary and a spectacle, where Hollywood royalty and European auteurs alike have gathered in celebration of cinema’s power. Our presence in Cannes wasn’t just about occupying space—it was about becoming part of this living history. The Carlton Hotel, with its legacy deeply intertwined with the film industry, has now been reimagined as the epicenter of the next cinematic revolution as a part of the TikTok Garden Oasis. TikTok’s presence here is not a disruption—it is an extension of Cannes’ original mission.
The TikTok Garden at the Carlton was designed as an extension of this cultural legacy, seamlessly blending into the grandeur of its surroundings while introducing a bold, modern vision of creativity. Cannes has always been about pushing boundaries in storytelling, and TikTok, in many ways, represents the next evolution of that ethos—where the cinematic language of the past meets the participatory, creator-driven narratives of the digital age. Whereas traditional filmmaking required immense resources, TikTok has lowered the barrier to entry without lowering the standard of creativity. Its platform champions the same spirit of experimentation that has always driven cinema forward—from the surrealists of the silent era to the digital auteurs of today. Cannes has long celebrated boldness and risk-taking, and TikTok embodies this ethos on a global, immediate, and highly participatory scale. In many ways, TikTok is the natural evolution of this legacy.
Just as Cannes has championed the pioneers of film, TikTok has become a democratizing force in modern storytelling, proving that cinematic expression is no longer confined to the silver screen.Just as the Lumière brothers once captured movement for the first time, TikTok is capturing the ever-evolving language of storytelling in the digital age. Our space had to represent this amongst all the hustle and bustle on the croissette while competing with other tech companies by representing our brand story and ethos in the best most tangible way possible.
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The Cannes Lions International Festival of Creativity, our industry’s largest annual gathering, brought together over 15,000 attendees in the vibrant city of Cannes, France. These influential conversations held throughout the week have a profound impact on how media agencies and brands allocate their ad budgets for the remainder of this year and next. TikTok is a living, breathing archive of human expression, an ongoing reel of stories that challenge, entertain, and unite all on one central platform. By placing itself at Cannes, TikTok is making a bold statement: the future of filmmaking is here, and it belongs to everyone.
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The moodboard above is a curated homage I put together as we kicked off our explorations to showcase the Carlton Hotel's storied history and its deep ties to Hollywood's golden age. Through careful research and a selection of iconic imagery, it highlights the timeless elegance of Cannes as a cultural crossroads. Figures like Grace Kelly, Alfred Hitchcock, Sofia Loren, Michael Jackson, and Muhammad Ali embody the moments when the Carlton became a stage for cinematic and cultural milestones. The inclusion of luxury cars and historic snapshots adds layers of sophistication and dynamism, reflecting the evolution of storytelling. TikTok, as the next frontier in creative expression, carries forward this legacy, transforming how narratives are crafted and shared. This moodboard bridges eras, celebrating both the tradition of film as an art form and TikTok’s role in shaping the future of storytelling, where creativity is no longer reserved for the elite but is accessible to everyone.
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In February, ahead of the June event, I embarked on a site visit to Cannes—an essential step not just in logistics but in translating vision into form. The flight in was its own kind of cinematic moment: below me, the Côte d’Azur unfolded like a living canvas, waves rippling in undulating layers, refracting light in a dance between depth and surface. It struck me then—how movement itself is the signature of this place. The way the water shifts, the way the palm-lined Croisette curves like a film reel unspooling, the way history and modernity ebb and flow in seamless rhythm. This became the foundation of our creative approach: a design language infused with fluidity, embodying the natural and digital worlds in constant motion. The design’s parametric motion lines, inspired by the gentle but relentless waveforms of the Mediterranean, became the heartbeat of our structure. Our space would mirror that energy, a living dialogue between creativity and environment.
Arriving at the Carlton, I wasn’t just stepping into a hotel but into a legacy. The grand façade, once a backdrop for cinematic history, now stood poised to become a stage for the next evolution of storytelling. Our focus was the garden—an expanse soon to be transformed into the TikTok Garden Oasis. Walking through, I took note of more than just dimensions; I mapped the way the Riviera breeze threaded through the space, how the afternoon light bent against the building’s contours, how the sound of distant waves might layer into the experience. With every measurement taken and every logistical discussion held—whether with security teams, vendors, or event specialists—it became clear: this activation wouldn’t just exist within Cannes, it had to move with it. This motion and energy comes through in our build as well as in our electric events.
The Visual ID for TikTok at Cannes captures the essence of Creative Bravery through its bold typography, vibrant colors, and parametric design that mirror the fluidity and dynamism of the platform. The striking use of organic shapes creates a sense of movement and energy, embodying the creative freedom TikTok inspires. The bright, layered color palette is both playful and engaging, symbolizing the diversity and vibrancy of its global community. Parametric design elements add depth and dimension, representing the interconnected and ever-evolving nature of trends and collaborations on the platform. Together, these components create a visual language that celebrates TikTok as a space where creativity thrives, empowering everyone to discover, connect, and innovate.
The parametric design of our activation opened as a living dialogue with the landscape of Cannes, an undulating structure that echoed the rhythm of the Mediterranean itself. Crafted from sustainably sourced, precision-milled wood, each curve was calculated for visual harmony and then also technically analyzed for structural efficiency, reducing material waste while maximizing spatial fluidity. The organic contours, reminiscent of the tide’s ebb and flow, created a space that felt sculpted by the wind and water rather than imposed upon it. Light danced through the slatted forms, shifting with the time of day, creating a natural interplay of shadow and sun that softened the boundaries between the built and the organic. This extended to more than just a TikTok brand pavilion, it was a vessel of movement and energy, inviting guests to navigate its spaces like a current, seamlessly connecting creativity with the pulse of the Croisette.
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With a mission to demonstrate how marketers can achieve Return on Creative and inspire investment on the platform, TikTok’s presence received more recognition from the industry than ever before. TikTok engaged over 6,000 industry leaders and decision-makers from 29 verticals through over 1,200 Top to Top meetings and 50+activations (thought-leadership panels, networking events, installations) further cementing its place as a key player in the advertising world. Our TikTok Pool Terrace hosted 24 events across the week for private client entertainment. We accommodated 2 different styles of events, one more cocktail happy hour oriented and the other a proper sit down dinner for a magical celebration overlooking the TikTok Garden.
Our invite strategy not only reflects the inclusivity and balance of TikTok’s global community but also aligns with the bold, dynamic design showcased in the visual. For invite-only RSVPs, we tailored a high-impact strategy. By working closely with the events team, we curated a precise list of invitees, guiding them step-by-step through registration via the Cvent portal. This hyper-targeted effort yielded a stellar 60.3% click-through rate—over 10 times the year-to-date average—underscoring the strength of personalized outreach. By collaborating with regional teams across NA, EUI, and CA, the save-the-date campaign alone generated 1,579 unique clicks to the registration page. Aimed at a broad audience of last year’s attendees and general KA/Growth lists, the campaign effectively funneled diverse segments into our ecosystem while strategically filtering out SMB clients to focus on priority stakeholders.
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Designing the registration flow with Joy Seet and Juliana Guimarães was all about creating a human oriented interface and intuitive experience. Using Cvent as a development partner, we built a system that made RSVPs effortless while ensuring the interface aligned with our event’s visual identity. The goal was to guide attendees smoothly through the process—whether they were high-profile clients, brand partners, or general guests—so they could access key event details and personalized itineraries without friction.
Every year, the Cannes Lions Festival explores the value of creativity in the current climate, from product and service development to creative strategy, execution, and impact. Cannes Lions is where you find a one-of-a-kind experience to educate, network, and celebrate. As Design Director, I shaped TikTok’s visual identity at Cannes Lions 2024, crafting a design-forward narrative that resonated with a global audience and aligned with our overall go to market strategies to drive more business. Taking over the main garden space was key for us as Linkedin had taken the terrace space at the top on the rooftop pool, and juxtaposing our young and buzzing garden party and frose happy hours was a strategic choice to contrast their more subtle business oriented activation as their attendees looked down to hear the noise coming from our dDJs down below.
From ideation to execution, I ensured every visual element aligned with TikTok’s ethos of community-driven creativity. The resulting activation was the talk of the town and one of the hottest places to be while effectively celebrating TikTok's diverse platform and our creators and simultaneously creating a moment to showcase our features, products and impact as a brand. The bold, user-centric designs not only drove significant traffic but embodied TikTok’s ethos of dynamic creativity.
My vision for the visual identity and experiential build was to create a space that feels both immersive and elevated—where TikTok’s unique adaptability mirrors the experience of stepping into a living, breathing art installation. The design pulls inspiration from the exterior, transforming it into a lux, upscale interior aesthetic that plays with shadow, perspective, and repetition to bring the space to life. I worked closely with our environmental designer Tracy to find inspiration for the wave like exterior while testing materials and creating an entrance that mimics our "share" button from our in app ui.
The Carlton Hotel is a venue steeped in history, it’s a masterpiece of Belle Époque architecture that embodies the elegance and grandeur of the French Blue Coast itself. Its iconic facade, domed towers, and timeless details are steeped in history, evoking an air of cinematic luxury that has welcomed stars and visionaries for decades. When designing our activation, we wanted every element to feel like an extension of this storied space, blending TikTok’s vibrant, modern energy with the Carlton’s refined aesthetic. From carefully curated textures to subtle nods in our color palette, every decision was intentional. The goal was to enhance the existing beauty of the architecture while ensuring our presence felt organic and integrated, rather than imposed. In doing so, we aimed to honor the legacy of the Carlton while introducing a fresh chapter of creativity and connection to its hallowed halls.
Having Tracy on the team as our environmental designer was transformative for our vision, as her expertise effortlessly complemented my role as design director and lead. Together, we mapped the space and crafted a user journey that was not just functional but deeply engaging and reflective of our Creative Bravery ethos. Tracy’s knack for understanding spatial dynamics and flow brought my broader design vision to life, ensuring every touchpoint felt purposeful and cohesive. From the organic transition between zones to the interplay of key interactive moments, her environmental planning worked hand in hand with the bold typography, parametric design, and vibrant color palette I championed. The result was an experience that felt interactive, intuitive, and visually unforgettable so that every detail was perfectly embodying the impact we set out to create for TikTok. One of the first steps was usingSketchUp to render 3D layouts and builds as our creative came to life as seen below.
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Navigating through the environment, visitors are met with an ever-evolving tapestry of visuals—color-blocked meeting areas, dynamic reverberations, and creative echoes—that encourage brands to see their objectives from fresh angles. Creatively this manifested with our parametric exterior panels that felt like they echoed the ripples of pop culture and trends on our platform, but also nicely reflected the waves of the crystal blue beach water and idylic pool close-by. We worked closely with our copy teams to spread our messaging across various mediums within the space, from lighting to garden greenery buildouts to acrylic installations and more.
Working closely with Lizzy Pettigrew, Cameron Colan, and Alyce Shu, we strategically developed activations and product integrations that felt both immersive and purposeful. Lizzy’s expertise in engagement ensured that each activation had a strong narrative arc, tying back to TikTok’s creative ecosystem in a way that felt organic and exciting. Cameron meticulously mapped out the user flow, ensuring that guests could simply walk over and transition between activations while maximizing their time within the space. Alyce brought a refined approach to integrating TikTok’s products into the activations, ensuring that every touchpoint felt natural and experiential rather than overtly promotional.
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This physical metaphor of the parametric waves became an essential motif that captures TikTok’s role as an all-in-one solution, offering tools like scripts, trends, sounds, and editing templates to showcase every angle a brand looks good from. It’s not just a space; it’s a creative playground that reflects TikTok’s essence, where continuous iteration and innovation are celebrated at every turn. Paired with the historic Carlton Hotel garden space we really felt like it was a classy addition to the iconic backdrop.
The set design was equally impressive, integrating TikTok’s vibrant, dynamic aesthetic with the sophistication of Cannes. The Garden’s fluid layout was a testament to Jack Morton’s ability to optimize space for both experiential flow and visual storytelling. Whether it was the modular interactivity between programming areas, the strategically placed swag pin system, or the stunning stage design for creator workshops and concerts, their work created a cohesive and engaging experience. Jack Morton’s meticulous attention to detail and ability to scale ideas from concept to reality made the TikTok Garden not just a space, but a memorable Cannes destination that embodied creativity and innovation.
I led the conceptualization of engaging spaces and interactive installations that bridged creativity and technology. Through art direction and a commitment to detail, I aimed to create visual stories that captivated attendees and reinforced TikTok’s cultural relevance. Collaborating with multidisciplinary teams, I translated strategic objectives into impactful, scalable design solutions. For another successive year, our partnership with Jack Morton has continued to evolve, bringing an even deeper level of collaboration and innovation to Cannes Lions. Their expertise in experiential design and brand storytelling has been instrumental in shaping our vision, and together, we've strengthened our ability to create immersive, high-impact spaces that redefine how brands engage with audiences.
Jack Morton's expertise in fabrication, production, and set design was pivotal in bringing the TikTok Garden at Cannes Lions 2024 to life. Their ability to translate bold creative concepts into physical spaces ensured the vision for the Garden was realized with precision and impact. From crafting immersive, Instagram-worthy activations like the Fit Check booth and Trend Trolley to designing the sleek, multifunctional demo stations for product showcases like Symphony AI, Jack Morton’s craftsmanship elevated every touchpoint. Their mastery in fabrication was evident in the intricate construction of interactive installations, while their production acumen ensured smooth execution across a complex environment.
From the vibrant TikTok Garden to the dynamic Fit Check Activation, every element was meticulously designed to evoke TikTok’s unique blend of joy, innovation, and connectivity. These activations integrated global cultural trends with visual storytelling, creating a cohesive experience that left a lasting impression on the Cannes Lions community. The user journey at Cannes was designed to be an interactive, gamified experience that mirrored the participatory nature of TikTok itself. From the moment attendees stepped into the space, they were guided through a carefully orchestrated flow that blended inspiration, education, and hands-on creation.
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The moment you stepped into the TikTok Garden, the interactive TikTokToe activation immediately set the tone—this was a space designed for play, discovery, and creativity at every turn. Framed by dynamic visuals and bold typography, the product demo station stood just beyond, welcoming attendees into a hands-on exploration of TikTok’s latest innovations. Here, guests could experiment with creative tools, learn firsthand how brands are leveraging the platform, and see the comprehensive integration of AI-powered solutions in real time while receiving a pin that they could soon redeem for exclusive swag.
The TikTok Garden’s swag strategy was as thoughtfully designed as the activations themselves. At the heart of this was our exclusive tote bag, a functional and stylish keepsake that doubled as a symbol of the event’s creativity. The tote bags were designed with bold TikTok branding and subtle nods to Cannes, blending modern design with timeless utility. Inside, attendees found curated swag ranging from trend-inspired enamel pins to premium items like TikTok-branded water bottles and notebooks, each selected to reflect the platform's vibrancy and innovation. The pin system, which allowed attendees to collect limited-edition pins by engaging with activations and workshops, turned the swag experience into an interactive journey.
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The pin system became the connective thread, transforming engagement into an active process where visitors unlocked access to swag, exclusive activations, and creative tools by participating in workshops, trend insights, and networking moments. This intentional design choice reinforced TikTok’s core philosophy—creation is easy, but discovery is earned through engagement. Visually, this journey was punctuated by bold typography and an electrifying color palette that signaled movement, energy, and a sense of play. Every activation was framed as an invitation to explore—whether it was leveraging AI-powered content tools, collaborating with top creators, or deep-diving into TikTok’s trend data.
The pin system functioned as an elegant solution to crowd management, transforming what could have been a chaotic rush for giveaways into a dynamic, well-paced experience. Instead of a bottleneck of attendees simply collecting swag and exiting, the system encouraged movement throughout the space, guiding guests through each activation with purpose. Whether they were exploring trend reports, engaging with creator-led workshops, or immersing themselves in our latest creative tools, the structured flow allowed for a content driven interactive journey rather than a transactional stopover.
By strategically designing the space around earned rewards, we increased dwell time and deepened engagement, making the TikTok Garden more than just a footnote on an attendee’s Cannes itinerary. The system fostered curiosity, incentivizing guests to explore rather than passively consume. As a result, the space became truly "sticky," with visitors lingering longer, engaging more thoughtfully, and ultimately walking away with a richer understanding of TikTok’s creative potential.
My approach blended aesthetics with functionality, ensuring every aspect of TikTok’s presence reflected its mission to inspire and empower creativity worldwide. This meant focusing on details, like turning our brand voice and stickers into physical coffee tables in our seating vignettes as well as simple design choices like the carpets in the space representing UI like our record button. The interplay between structured grids and organic, parametric design forms created an intuitive space where attendees could navigate freely while still being nudged toward meaningful interactions. The entire space itself became an extension of TikTok’s ethos—dynamic, participatory, and built for discovery.
Working closely with Tracy to map out the space was a meticulous process that went far beyond traditional environmental design—it became an exercise in strategy, supply chain navigation, and creative problem-solving. With so many brands activating within Cannes, the challenge wasn’t just to design a beautiful, functional space but to ensure that every detail, down to the furniture selection, felt distinctly TikTok. Standard rental pieces were off the table; we weren’t interested in blending into the background with the same chairs and tables seen across every activation. Instead, we embarked on a deep dive into European vendors, searching for pieces that not only fit our aesthetic vision but also provided the tactile experience of stepping into a space crafted with intention.
Designing the TikTok Garden was as much about atmosphere as it was about functionality, and working closely with Tracy Llewellyn, we were meticulous in balancing natural light, airflow, and dynamic lighting shifts throughout the day. Sightlines were key—we wanted guests to immediately feel the openness of the space while ensuring that no activation felt tucked away or lost in the layout. We positioned key structures to optimize sunlight, letting the Riviera’s natural glow filter in, keeping the space bright and airy without becoming overexposed or uncomfortably warm. To complement this, we strategically placed fans and discreet air conditioning units to maintain a comfortable breeze, ensuring attendees could linger, engage, and enjoy without seeking shade or retreating to another activation.
The process quickly evolved beyond just curating a look—it became about managing availability, lead times, and logistics. The sheer demand for high-quality furniture during Cannes meant that procurement wasn’t as simple as selecting options from a catalog. We worked across multiple vendors, often negotiating availability in real time, ensuring that we secured statement pieces that reflected TikTok’s dynamic energy. From bold, sculptural seating to textured fabrics that played with light and shadow, every choice was made with an eye for color, materiality, and how it would interact within our broader spatial narrative.
This unique approach to the project allowed us to create a space that truly stood apart. While others relied on default rental packages, we crafted an environment that felt designed, not assembled. We worked closely with Jack Morton to ensure attention to detail. The interplay of form, texture, and movement in the furniture selection reinforced the visual language of our activation, ensuring that the space wasn’t just a venue—it was an experience. It was a testament to the balance between creative vision and operational execution, where thoughtful design met supply chain expertise, culminating in a space that felt as dynamic and original as the platform itself.
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TikTok’s “Creative Bravery” ethos isn’t just about taking risks—it’s about tapping into the deep psychology of audience engagement. Today’s consumers don’t just want content; they want to feel part of something bigger. The brands that thrive on TikTok are the ones willing to trust creators, co-create with communities, and design campaigns that are fluid and interactive. It’s not about a single viral moment but about sustained cultural relevance, built through smart, data-driven storytelling that evolves in real-time. The key was finding multiple ways in to illustrate how bravery is amplified through our platform.
In 2024, TikTok continued its collaboration with the Festival de Cannes by hosting the third annual #TikTokShortFilm competition. This initiative invited creators from over 55 countries, including, for the first time, participants from the United States, to submit original short films in TikTok's vertical format. The competition featured three award categories: Grand Gagnant, Best Script, and Best Directing, with winners receiving cash prizes and invitations to present their work at the Festival de Cannes. This partnership underscores TikTok's commitment to the film industry, providing a platform for emerging filmmakers to showcase their talents to a global audience.
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At the heart of this evolution is integrated marketing that understands design as greater than simply aesthetics—it’s a strategy. Every color choice, transition, and sound selection matters because it all feeds into how audiences experience and remember a brand. TikTok’s suite of tools, from Symphony AI Dubbing for global reach to Adobe Express’ partnered integration with trending music through our commercial library, is pushing the boundaries of what’s possible in branded storytelling at scale for brands in attendance. This was a cellebration of innovation and a shift toward a new creative economy, where brands succeed by thinking like creators, not advertisers.
TikTok’s presence at Cannes 2024 was a vivid celebration of creativity and cultural trends, brought to life through fresh activations that connected and captivated attendees. Each element of the execution reflected TikTok’s ethos of sparking joy, empowering creators, and driving cultural conversations. For instance, our photobooth activation was based around the idea of a fitcheck where attendees were invited to experience the bespoke boutique vibes of the carlton in a quick fashion showcase. Serving as a focal point within the garden, visitors were encouraged to participate, instantly creating TikTok content. As a reward for their participation, participants received a sought-after pin upon completing their Fit Check. To enhance their creations, participants were prompted to utilize a personalized CapCut video template.
The TikTok Garden served as the vibrant heart of our Cannes presence, drawing thousands with daily Frosé Soirées, interactive product showcases, and engaging programming. Fit Check Activation provided an irresistible photo-op, where nearly 2,000 participants created personalized moments, while Creator Workshops empowered nearly 300 attendees with new content creation skills. In client engagement spaces, over 1,300 strategic meetings unfolded in elegantly designed suites and terraces, fostering meaningful connections. The goal for the space was to create a psychologically safe area for discovery.
Symphony AI made its Cannes debut as a reoccurring thread woven into the festival’s larger conversation on the future of creativity. Featured across keynote discussions, hands-on demos, and interactive displays, the technology showcased how AI can empower creators and brands to produce content at scale without sacrificing authenticity. From the Symphony Creative Studio, where AI-generated videos came to life in seconds, to the Symphony Dubbing tool breaking language barriers in real time, every touchpoint reinforced TikTok’s commitment to pushing the boundaries of storytelling.
Collaborating closely with TikTok’s Global Marketing and Product teams, we spotlighted groundbreaking tools like TikTok Symphony. Shaping the design narrative and integrating these innovations into our Cannes activations offered attendees a firsthand look at the platform’s ability to elevate creative expression. This partnership underscored the intersection of technology and culture, ensuring the tools resonated with a diverse global audience.
We developed the launch video for Symphony AI, debuting it at Cannes as a dynamic introduction to TikTok’s next evolution in AI-powered creativity. Every frame was meticulously crafted to translate complex machine-learning capabilities into an intuitive, visually compelling story—one that resonated with both creative visionaries and industry leaders. By blending sleek motion design, smart typography, and real-world use cases, we positioned Symphony AI as beyond just a tool so that it became a creative partner, intuitively integrating into workflows to enhance storytelling at scale. The video didn’t just introduce a product; it set the stage for a conversation about the future of content creation, making Cannes the perfect backdrop for its unveiling.
To amplify TikTok’s voice within the creative community, I oversaw the coordination of over 40 executive-led speaking opportunities. Working closely with leadership, Ryan Hague and our copy team crafted narratives that showcased TikTok’s groundbreaking impact while visually aligning these engagements with the broader design framework established for Cannes Lions 2024. Each session became a compelling testament to TikTok's role in shaping the future of storytelling.
The programming at our Cannes activation was meticulously designed to address the evolving intersections of creativity, technology, and business impact. Creative Bravery set the tone, challenging industry leaders to embrace boldness in a rapidly shifting media landscape, while AI and the Future of Content Creation unveiled Symphony AI, demonstrating how brands and creators can scale production without sacrificing authenticity. Cultural Influence and Brand Storytelling highlighted how TikTok drives real-world trends, extending beyond the platform to shape global conversations in retail, entertainment, and commerce.
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Panels like From FYP to IRL explored how digital-native strategies translate into real-world engagement, while Made for TikTok: The Always-On Creative Approach provided a roadmap for brands looking to stay relevant with a consistent and compelling content strategy. Meanwhile, Creators and Commerce examined the direct impact of creators on business growth, and The Art of Music Discovery illuminated how viral sound trends shape the future of entertainment. Every discussion was rooted in real-world case studies, data, and insights from those who have successfully harnessed TikTok’s influence.
These sessions were meticulously aligned with the overarching design framework I established for Cannes Lions 2024, ensuring a thoughtful integration of visuals and messaging. Each panel addressed key themes of cultural relevance, innovation, and the transformative power of TikTok, serving as a testament to its role in redefining creative expression and industry engagement. Each session became a compelling testament to TikTok's role in shaping the future of storytelling. The space was designed to allow airflow and for the garden to be seen from the inside as a way to make these sessions feel more open but also work with AC if we were trying to beat the heat.
Engagement soared for this year compared to our previous footprints with over 5,400 onsite check-ins and 8,600 pre-registrations, complemented by 1,125 media mentions and over 5,400 social engagements. A 27% increase in client meetings solidified TikTok’s stature, while participant feedback highlighted its inspirational role. One executive lauded the activations as "a masterclass in blending creativity with strategy," echoing the project’s alignment with TikTok’s goals.
TikTok’s Cannes Lions 2024 experience was a masterclass in the fusion of design, culture, and storytelling. From the moment attendees stepped into the activation, they were enveloped in an environment that married TikTok’s unique brand identity with a cutting-edge design ethos and product driven user journey. Every detail—from the conceptual framework to the TikTok first visuals and interactive installations—was carefully orchestrated to not only tell TikTok’s story but to do so in a way that resonated deeply with the creative community. This went beyond just being an event; it was a narrative-driven experience that reflected TikTok’s commitment to innovation and connection.
The activation was meticulously curated to amplify TikTok’s narrative and establish a lasting resonance with its audience. The use of dynamic, evolving design elements mirrored the fluidity of TikTok’s platform, where creativity and storytelling continuously unfold in new and unexpected ways. Meeting rooms, visual motifs, and collaborative spaces showcased how brands and creators can use TikTok to explore new angles and perspectives, transforming ideas into impactful campaigns. These elements weren’t just visually striking; they were a physical embodiment of TikTok’s all-in-one creative solutions. Even the ice cream flavors all had ties to our product add offerings with a QR code on the popsicle stick.
The TikTok Garden at Cannes Lions 2024 was lit up by the presence of stars like JB Smoove, renowned for his role in Curb Your Enthusiasm, alongside Jessica Alba and Travis Kelce. Their visits brought a unique blend of humor, elegance, and charisma, adding a layer of excitement to the activations. Whether strolling through the space or sharing a moment with fans and clients, their presence underscored TikTok’s ability to resonate across diverse audiences and industries. These celebrity appearances highlighted the platform’s cultural relevance, drawing a line between global stardom and the grassroots creativity that defines TikTok.
This initiative highlighted the transformative power of integrated design in building brand identity and fostering meaningful engagement. By creating a space that encouraged exploration and collaboration, TikTok bridged the gap between its digital platform and the physical world, demonstrating how creativity thrives at the intersection of these domains. Attendees were not just passive observers; they became active participants in TikTok’s story, forging connections and gaining insights into the platform’s capabilities in a tangible and memorable way.
It marked a pivotal moment for TikTok, reshaping its interaction with the creative community. By showcasing its adaptability and commitment to cultural relevance, TikTok positioned itself as a creative partner for brands and agencies looking to connect with global audiences. The Cannes activation solidified TikTok’s role as a trailblazer in the industry, highlighting its ability to merge storytelling, design, and community-building into a cohesive and impactful experience.
The experience was anchored by dynamic creator workshops that brought the platform’s creative energy to life. These workshops were designed to empower brands and agencies with hands-on opportunities to collaborate with TikTok creators—those who define trends, build communities, and shape culture on the platform. Through guided sessions, participants gained insights into the creative process, from early scripting and storyboarding to the actual on the execution and production and even charting into how to edit and enhance content, learning firsthand how to harness TikTok’s tools and storytelling techniques to craft compelling, authentic content.
Each workshop was tailored to showcase the versatility and adaptability of TikTok’s platform. Attendees explored trending formats, editing techniques, and sound design, all while working side-by-side with TikTok’s top creators. These sessions were not just about learning but about fostering partnerships that could translate into long-term creative collaborations. By the end of each workshop, participants left with actionable strategies and real-time content ideas that could be easily integrated into their existing and future campaigns, making TikTok not just a platform but a creative partner for growth and innovation that helped them start to think like the creators.
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These workshops were done in the style of a silent rave, where the creators acted as emcee's for their own creative workshops with private headphones limited to the ticketed audience so that they would be capable of leading an intimate and curiosity led session within the larger TikTok space in a way that still felt very personalized despite being within such a bustling hotel and event space. Our engaging workshops not only equipped participants with valuable insights but also foster hands-on learning experiences, with creators actively collaborating and creating content during the sessions.
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At the heart of TikTok’s Creator Workshops was a commitment to fostering psychological safety—ensuring that attendees felt encouraged to experiment, make mistakes, and learn without hesitation. By designing sessions where creators could engage in real-time content production with guided mentorship, we created an environment that championed exploration and iterative creativity. These sessions featured high-level overviews of the innovative Symphony AI tool as well as the new and exciting Adobe Express + CML integration into TikTok.
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The workshops emphasized open dialogue, allowing participants to ask questions, share their unique perspectives, and collaborate on refining their storytelling techniques. This intentional approach not only strengthened the creative confidence of attendees but also reinforced TikTok’s role as a platform where authenticity and innovation thrive without fear of failure.
These intimate sessions demystified the platform's creative process, showing how creators ideate, produce, and refine their content to resonate with millions. For traditionally minded ad executives, these workshops provided an invaluable opportunity to step into a fresh production workflow, witnessing firsthand how creativity is sparked and scaled in a nimble, authentic way. By embracing creators’ ability to distill trends into relatable, compelling narratives, attendees were encouraged to rethink their approaches to storytelling and strategy. These workshops became a bridge between the agility of TikTok creators and the structured practices of legacy media, offering actionable insights to help transform how traditional advertisers engage with modern audiences and innovate their business models for the future.
The interplay between intimate creator workshops, insightful panel talks, and exclusive private dinners on our terrace ensured that every attendee—from practitioners to C-suite executives—had a tailored experience. The workshops fostered hands-on exploration of TikTok’s tools and creative potential, giving creators and marketers a close-up view of the platform’s possibilities. Panel talks brought together brand experts and industry stalwarts to discuss big-picture trends and strategies, setting the stage for transformative ideas. Meanwhile, the private dinners provided an unparalleled setting for deeper, focused conversations with product and sales teams, allowing decision-makers to connect TikTok’s offerings to their specific goals. Together, these experiences created a compelling journey that balanced creativity with strategy, leaving attendees inspired and empowered.
We curated an exclusive private dining experience for the C-suite in the Carlton Garden space, blending elegance, sophistication, and the essence of TikTok’s brand identity. The visual identity that was anchored in the garden was extended and integrated into the more intimate setting, with thoughtful design elements and a more mature monochromatic color palette and lighting vignette that elevated the ambiance while reinforcing TikTok’s narrative. Custom lighting, inspired by the platform’s dynamic and adaptive nature, created a warm yet modern atmosphere, while subtle branding, including etched glassware and projection mapping on the garden walls, echoed the visual motifs of the activation.
Every detail, from the color palette to the table settings, embodied TikTok’s ethos of innovation and creativity, ensuring the space felt both luxurious and aligned with the overarching vision. This cohesive design not only enhanced the dining experience but also served as a reminder of TikTok’s commitment to thoughtful storytelling and product anchored engagement. Even our swag station was something attendees could only get rewarded with if they picked up a pin from each of our product activation sections.
To elevate the attendee experience at Cannes Lions 2024, we curated a collection of premium swag items inspired by the Cannes beachside aesthetic. Custom TikTok hand fans, sleek neck fans, and portable mini speakers were designed to keep attendees cool and connected, blending practicality with style. Water bottles and totes, adorned with subtle TikTok branding and beach-inspired visuals, provided functional yet fashionable keepsakes that attendees could use throughout the event and beyond.
Swag isn’t just a giveaway—it’s a tangible extension of the brand experience, a physical representation of TikTok’s creativity and quality. We were intentional in designing pieces that wouldn’t just be another forgettable freebie, but instead something attendees would actively want to use throughout their time in Cannes. Every item needed to feel premium, practical, and thoughtfully woven into business trip to Cannes, whether that was a tote that fit effortlessly into their daily routine, a high-quality water bottle to combat the Riviera heat, or accessories that felt exclusive and on-trend. The goal was to ensure that our swag didn’t become an afterthought or something passed off to a child back home, but rather a coveted keepsake that reinforced TikTok’s presence long after the festival ended. By approaching this with a design-first mindset, we ensured that each piece had purpose and desirability, making it an organic part of the Cannes experience and very practical.
From the initial development of the visual identity to the thoughtful integration production of interactive spaces, each element was designed to engage, inspire, and leave a lasting impression. Leading this effort required balancing big-picture vision with meticulous attention to detail, ensuring that every touchpoint reflected TikTok’s unique identity and mission. This role not only pushed me creatively but also solidified my belief in the power of design as a strategic tool for connection and impact.
Our top-to-top meeting rooms were designed as intimate, welcoming spaces where the sales team could engage in focused, targeted conversations with specific clients. Every detail was curated to foster dialogue and collaboration, from comfortable seating arrangements to a warm, inviting aesthetic. Shelving units displayed trending TikTok products, creating an interactive showcase of the platform's influence on consumer behavior. Witty references to iconic pop culture moments from TikTok added a playful, relatable element, reinforcing the platform’s cultural relevance. These spaces meticulously combined professionalism with creativity for a very intelligent but playful crowd, ensuring that each meeting felt personal, engaging, and uniquely TikTok.
The shelving units in our rooms were meticulously curated to reflect the vibrant, eclectic culture of TikTok while serving as an living showcase of the platform's latest trends. From samba shoes that danced their way through viral challenges to a mini DeLorean invoking nostalgia, and Banksy-inspired sculptures nodding to TikTok’s love for reimagined art, each item was chosen to resonate with creators and attendees alike. A Venus de Milo figurine stood proudly as a subtle nod to the Renaissance painting trend sweeping through the platform, bridging timeless art with contemporary digital creativity. Complementing these displays were TikTok-branded pillows that added a bold pop of familiarity, while extra plants and lush greenery softened the space, making it both energizing and inviting. These thoughtful design elements didn’t just fill the room; they created a living, breathing representation of TikTok’s pulse, connecting the physical environment with the ever-evolving stories unfolding online.
Shou Chew, our CEO, took time to meet with creators for an open, candid conversation about the future of TikTok, reinforcing our commitment to keeping the platform deeply connected to those who use and shape it every day. This was a genuine dialogue, a safe space where creators could voice their ideas, share challenges, and offer direct feedback to the very leadership shaping TikTok’s evolution. In an environment designed to inspire our activation was elegant yet approachable, blending the energy of Cannes with the vibrancy of our TikTok creator community ensuring that attendees felt seen and heard, their influence amplified. Shou was not only engaged but visibly impressed, applauding the grace and precision of our activation, recognizing the careful thought that went into crafting a space where innovation and discourse could flourish. It was a moment of mutual inspiration, a testament to TikTok’s dedication to empowering creators while continuously evolving in response to their needs.
Cannes Lions 2024 was convergence of culture and creativity which made it a milestone for TikTok as a global creative force as well as a chance to position the business and drive revenue with key clients. The activation showcased our ability to blur the lines between digital and physical experiences, engaging attendees in ways that were both meaningful and memorable. From the creator workshops to the exclusive C-suite dining experiences, every aspect reinforced TikTok’s position as a leader in innovation and storytelling.
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As the day evolved, the experience transformed. We introduced colorful, vibrant razzmatazz and splash lighting to set the evening mood, shifting from the sunlit vibrancy of the day to a more intimate and energetic ambiance for our happy hours. Vibrant washes of vaporwave beach themed color pulsed subtly across the space, enhancing the architectural elements and creating a dynamic interplay between the natural surroundings and our branded experience. This interplay of light, air, and structure made the space feel alive—welcoming in the daylight and electric at night, an ever-evolving environment that reflected TikTok’s energy and creativity.
As the DJ spun a melodic blend of global beats, the Croisette pulsed with energy, drawing guests into the rhythm of the Riviera. Performers ignited the space, their music weaving into the sea breeze as people moved instinctively, feeling the vibrations underfoot—an electric fusion of sound, movement, and the unmistakable creative spirit of Cannes. The results were clear—tangible business outcomes, elevated brand perception, and a deeper connection with the creative community. For me, seeing attendees interact with our spaces, share their excitement, and walk away inspired was a testament to the power of thoughtful design and collaboration. We hosted 1,385 meetings in TikTok Meeting Spaces and throughout the Croisette, a 27% increase from 2023.
To extend TikTok’s presence further, we created an unforgettable party by the sea, at the stunning L’Ecrin venue, in partnership with Adobe. Guests partied through the night to sets by Tinashe, Mr.Eazi and Inji, whilst enjoying a curated food menu and cocktails. It wouldn't be a TikTok event without some sound on opportunities and a little concert to tie a bow around everything. The design work blended harmoniously with Adobe's brand architecture as we infused our visuals with stage performers tour visuals and more. This unique intersection of creativity and community was formed by a bridge made through expression.
The Adobe and TikTok partnership shined a spotlight on Adobe Express, which has now allowing you to search the entire TikTok's Commercial Music Library for sound effects and tracks to layer into your creative outputs, opening new avenues for creativity and storytelling. At the event held at Le Crin, attendees explored how this integration empowers creators and brands to access over a million trending tracks directly within Adobe Express. This collaboration simplifies the creative workflow, making it faster and more intuitive to pair compelling visuals with soundscapes that resonate on TikTok’s platform. The evening was a sublime showcase of how Adobe and TikTok come together redefine content creation, offering tools that allow for professional-grade storytelling with ease. From live demos to insights into how this partnership enables creators to amplify their reach, the event captured the essence of what’s possible when two innovation leaders join forces.
Mr Eazi, a trailblazer in the Afrobeat genre, embodies the vibrant rhythms and infectious energy that have taken global music by storm—and TikTok has been a key accelerator of this cultural phenomenon. Afrobeat, with its fusion of West African rhythms, jazz, funk, and highlife, resonates deeply with TikTok's diverse community, inspiring creators worldwide to move, groove, and share their own spins on the genre. Artists like Mr Eazi thrive on TikTok, where the platform's ability to amplify music trends has turned songs into cultural anthems overnight. The combination of Afrobeat's universal appeal and TikTok's global reach bridges borders, sparking a wave of creative expression that feels both personal and collective.
Under the glow of the Parisian evening, Le Crin became a space where creative potential was not just discussed but actively demonstrated, leaving attendees inspired to rethink how they engage with audiences in a rapidly evolving digital landscape. Positioned at the end of the Cannes Lions Festival, it was a vibrant celebration of creativity, collaboration, and inspiration and a bold statement on the future of the internet and the people who will define it.
After days of panels, workshops, and activations, this event offered attendees a moment to let their hair down and revel in the collective accomplishments of the week. Against the backdrop of the French Riviera, the gathering transformed into a melting pot of creators, brands, and innovators, united by their shared passion for pushing the boundaries of storytelling and creativity.
Music has always been the heartbeat of TikTok, driving trends, sparking creativity, and amplifying cultural moments. This synergy between sound and storytelling made our partnership with Adobe a natural extension of the platform’s ethos. Through the concerts and the wrap party, we celebrated not just the joy of music but its ability to bring creators and audiences together in transformative ways. The integration of Adobe Express and TikTok’s Commercial Music Library showcased how tools for creativity can empower artists to shape their narratives, blending visual storytelling with the rich discoverability and dynamic creator network that defines TikTok. Together, Adobe and TikTok created a one that merges creativity, expression, and technology to open doors for creators to tell their stories in innovative and impactful ways.
Working closely with our staff motion designer, Parris Pierce, we developed a captivating set of rhythmic VJ loops that served as the heartbeat of the stage—an ever-evolving visual symphony synchronized with the music. These loops weren’t just decorative; they were designed to be an extension of the performance itself, dynamically responding to tempo shifts, bass drops, and melodic flourishes. Drawing inspiration from TikTok’s kinetic, ever-adaptive visual language, we infused the designs with bold colors, abstract patterns, and fluid, parametric motion, mirroring the vibrancy of trends unfolding in real time. Every transition, every burst of color, and every rhythmic pulse was meticulously crafted to heighten the sensory experience, transforming the stage into an immersive canvas where light and sound converged in a seamless dialogue
The impact was palpable—the stage became an interactive portal, pulling the audience into a heightened state of engagement. Whether it was a pulsating, high-energy beat demanding rapid, strobing visuals or a more atmospheric set requiring slow, undulating waves of color, our motion design adapted like a living entity, shaping the emotional arc of the night. The interplay between sound and imagery gave each performance a distinct identity, ensuring that no two moments felt the same. Beyond just a backdrop, the visuals became an integral part of the storytelling—elevating the presence of DJs and performers while reinforcing TikTok’s ethos of creativity in motion. It was a testament to the power of thoughtful, intentional design—where technology, artistry, and audience immersion merged to create an electrifying, unforgettable experience.
As the sun dipped below the horizon in Cannes, the energy of the TikTok Garden reached its peak with a show-stopping performance by Miss Nasty Girl herself, brought to life in partnership with Adobe. This was an unmistakable presence that reshaped on the future of creativity and how TikTok has electrified the music industry. Her electrifying set, backed by bombastic visuals and cutting-edge sound design, embodied the fusion of artistry and technology that fuels TikTok’s creator ecosystem. With Adobe’s creative tools and TikTok's exuberant and diverse expressions of content creation integrated into the experience, the night became a testament to how brands, artists, and platforms can come together to amplify storytelling in bold new ways.
"Nasty" became a viral moment on TikTok, not through manufactured virality, but through the organic, compounding energy of creators embracing it, remixing it, and making it their own. That same momentum brought her to the stage in Cannes, headlining a night that underscored what sustained artistry, cultural resonance, and the right platform can do. TikTok didn’t just give Tinashe a hit—it amplified her artistry to new audiences, proving that consistent creativity and audience connection can build a lasting legacy. As she performed under the warm glow of the Croisette, surrounded by industry leaders and creators alike, it was clear: this wasn’t just a moment; it was a milestone in an ongoing journey shaped by talent, hard work, and the democratization of discovery.
The impact of our TikTok Cannes activation extended well beyond the event itself, creating ripples across the advertising ecosystem in the weeks and months that followed. Our ad spend for partners attending the event experienced a notable spike, reflecting the enthusiasm and engagement generated by our activations. Additionally, there was a significant uptick in interest and adoption of the products and solutions we championed during the event, underlining the value of TikTok as a platform for innovation and growth in digital advertising. These outcomes highlighted how our presence at Cannes not only captivated the audience in the moment but also translated into actionable business momentum for our partners.
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Leveraging 3M analytics and various data tracking tools, we were able to quantify the long-term impact of our activations on attendees' business strategies. These insights revealed a clear correlation between their participation in our events and the evolution of their advertising plans, as many incorporated the solutions we showcased into their broader campaigns. The intimate panel discussions were able to create a space where brands were able to overcome barriers and friction keeping them from fully embracing the platform. TikTok's presence at Cannes Lions elevated the brand across physical activations, speaking engagements, social media, and more.
The ability to demonstrate such direct influence reinforced TikTok’s position as a critical player in shaping the future of advertising. Our Cannes activation served as a catalyst for meaningful business transformation and strengthened relationships with key partners, setting the stage for sustained growth and collaboration. We saw 1,125 pieces of media coverage 2,052 mentions on social-reaching and 5,427 engagements surrounding TikTok at Cannes, including activations, it was truly an orchestrated fusion of design, storytelling, and innovation.
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TikTok’s presence at Cannes was more than just a showcase—it was a blueprint for the future of storytelling in marketing. With data proving that creator-led content drives deeper trust and engagement, TikTok is reshaping the way brands connect with audiences. The emphasis wasn’t just on bold creativity, but on precision-backed, scalable impact. By seamlessly integrating Symphony AI tools and providing brands with direct access to a two-million-strong creator network, TikTok has dismantled the barriers between concept and execution, making it easier than ever to craft stories that feel both authentic and high-performing.
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Ultimately, Cannes wasn’t merely acelebration of what TikTok has built—it was a glimpse into what’s next. The brands that embrace experimentation, trust the numbers, and move at the speed of culture are the ones that will redefine marketing in the years to come. With a growing arsenal of AI-powered creative tools, access to influential voices, and a global audience hungry for fresh, engaging content, TikTok is proving that creativity isn’t simply advantage from a business standpoint but rather it’s the new currency of connection and community.
Key Collaborators: Joy Seet, Mike Hinson, Ken Liew, Tracy Llewellyn, Parris Pierce, Dana Viltz, Alainna Schiano, Hamilton Tamayo, Yvette Banks, Matt Steele, Dwight Holden, Lauren Lewis, Josh Young, Tiffany Green, Ryan Hague, Lizzy Pettigrew, Cameron Colan, Keelan Duffy, Elena Robustelli, Adrian Mulryan, Krystle Watler, Jordan Randall, Haley Paas, Dan Connor, Dyala Badran, Corianda Dimes, Emily Anderson, Erika Lewis, David Lee, Sarah Brock Mulder, Josh Fruttiger, Laís Savastano, Michelle Chan, Erinn Piller, Elias Walid Bassil, Daryll John Kaan, Hannah Zweig, Lauren Powell, Madison Tevlin, Yara Aziz, Jera Foster-Fell, O'Neil Thomas, Lucas Dampeyrou, Josh Williford, Ali Chebbani, Gabb Tictoxica, Adrian Per, Justine Escameraroll, Masoud Loghmani, Warren Bennett, Shana McClammy, Steve O'Reilly, Beau Avril, Rahul Sharma, Nandeeta Seth, Gabriel Nicolau, Keiko Mori, Adrienne Lahens, Roland Geisler, Weng Wai Koh, Nour Briguada Seif, Moritz Bartsch, Eric Janin, Shiqi Wu, Ellie, Mandy Mao, Andrew Banis, Vicky Zhang, Andy Yang, Adolfo Fernández, Vishal Gurbuxani, Sophie Spence, Isobel Sita Lumsden, Trevor Johnson, Alessia Rotati, Tatiana Gouveia, Annie Arsane, Lauren Phillips, Marg Baughman, Nancy Fung, Daniel Arteaga, Khartoon Weiss, Sofia Hernandez, Louise Johnson, LuShuang Xu, Luke Keleher, Kimberly Wu, Melissa Yang, Kandra Lopez, Chelsea Sturges, Sophie Laplante, Kate Jhaveri, Shuang Zhang, Felix Strasser, Wen-Ling Lin, Dan Page, Erica Valenti, Jenny Zhu, Alix Henick
Tools: Final Cut Pro, After Effects, Photoshop, Illustrator, Figma, Cinema 4D, and Sketch
Deliverables: Immersive installations, branded activations, co-branded workshops, executive speaking engagements, and integrated design narratives